Email Marketing for JB club
Email marketing is the act of sending a commercial message , typically to a group of people, using email . In its broadest sense, every email sent to a potential or current customer could be considered email marketing . It involves using email to send advertisements , request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty , trust, or brand awareness . The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. Advantages Email marketing is popular with companies for several reasons: Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the
