Objectives of Digital Marketing for JB club
Objectives of the internet marketing
Every company has an objective to use the internet marketing. As we know that the internet marketing is the cheapest way of the marketing compared to the newspaper advertisement, television advertisement etc. and as per my research the internet marketing also has more impact compare to the other marketing.
let’s take an example of the Ammul products they don’t use any brand ambassador’s they don’t use any live person for their promotion they only use the current trending issues or events in the society as there marketing campaigns also the marketing campaigns were so creative that you will be recognizing the product as well as the event simultaneously and the marketing strategy followed by them is unique they don’t invest much money for advertising as there were no brand ambassadors they only use their money in improving the quality of the product only and keeping their loyal customers happy all the time by improving themselves.
Similarly youtuber if you have asked an youtuber how does videos related to your products such as if your product is related to the tech then you can ask the “technical guruji” to promote your product like to say the benefits of the product as the people has trust on the review that he give on the particular product not only that it also covers a large number of people about your products. This is the benefits of the internet marketing.
Let’s say about some of the objectives of the internet marketing: -
Increase revenue:- whatever marketing stratagem we use at the end of the day what we need is profits. As I have said before with the help of the internet marketing we can reach to the greater number of the people. If a greater number of people will come to know about over product the there is a chance that the sales of the product also get increases if the sales get increases, then the revenue also get increases.
Reduce the cost of acquiring new customers: - As you all might have known that attracting the new customer is much heard process and it requires to spend a lot of money. Suppose you have successfully attracted the new customer but to make them the loyal consumer is more difficult. We could not make the loyal customer because there are so many new products coming into the market. So, it is necessary to keep over new consumer and the old consumer at the arm’s length we should keep on updating on over new products that we have launched. It is costly to keep on updating about over products to reduce this cost the beast way is the internet marketing.
Let’s take an example: - In this example I am going to tell about the restaurant. To attract the new costume to the restaurant you need to keep so many discounts on the food items, and we cannot be shore that the new customer will comer to the restaurant. If you will invite a youtuber who have the descent subscribers and with a good views for his videos. If he is having the more views, then we can assume that he is having the good truest in the people. You can invite him to your restaurant and ask him to give the reviews about the food quality and the taste. By this with the less cost we can acquire the new customer.
Maintain a continuous flow of new leads: - You can expect direct sales if you have your own website which sells products. When you are running an offline company like a car dealer, however, you can use digital marketing to create leads online, which can then be taken off-line. It's also important to have a continuous lead pipeline so your sales members have enough prospective customers to deal with. Digital marketing lets you produce highly skilled leads at a fractional expense, depending on which tool you are using. As a result of your marketing strategies, you should predict increased customer walk-ins to your store too.
For example: - You're a car dealer in your showroom, selling new & used automobiles. You can run paid ads on social media or search engines as well as run lead-generating email marketing campaigns. Your market development or sales staff will then contact these leads to eventually turn them to paying customers.
Keep the customer engaged in your brand: - For any company, it just doesn't work to acquire new customers and expect him to repeat more purchases. You need to make sure that the consumer are linked to your brand or goods. To continuously interact with the consumers the digital marketing is very useful. The best medium for such campaigns is digital marketing mediums such as social media marketing. Using AdWords or Facebook / Instagram, YouTube, Google, you can run unique retargeting campaigns only for your current customers or people who were previously visitors to your website, showing them your new items, deals, as a result, your ads will be shown when browsing social media or some blogs or other websites.
Targeting: - In case of traditional marketing there is no way to determine the number and the type of people who saw your billboard. With digital marketing it is not easy to target audience based on their interest, location, behavior etc. You can create an audience based on your business model and push your ad to the right consumers.
Measurable results: - Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales. This will make you understand what is the present situation and how you to act I the future.
The main objective to this topic is that as long as we have the internet the internet marketing works. So we can say that the internet marketing has a nice future scope. In this present condition we are so used to the internet.
Every company has an objective to use the internet marketing. As we know that the internet marketing is the cheapest way of the marketing compared to the newspaper advertisement, television advertisement etc. and as per my research the internet marketing also has more impact compare to the other marketing.
let’s take an example of the Ammul products they don’t use any brand ambassador’s they don’t use any live person for their promotion they only use the current trending issues or events in the society as there marketing campaigns also the marketing campaigns were so creative that you will be recognizing the product as well as the event simultaneously and the marketing strategy followed by them is unique they don’t invest much money for advertising as there were no brand ambassadors they only use their money in improving the quality of the product only and keeping their loyal customers happy all the time by improving themselves.
Similarly youtuber if you have asked an youtuber how does videos related to your products such as if your product is related to the tech then you can ask the “technical guruji” to promote your product like to say the benefits of the product as the people has trust on the review that he give on the particular product not only that it also covers a large number of people about your products. This is the benefits of the internet marketing.
Let’s say about some of the objectives of the internet marketing: -
Increase revenue:- whatever marketing stratagem we use at the end of the day what we need is profits. As I have said before with the help of the internet marketing we can reach to the greater number of the people. If a greater number of people will come to know about over product the there is a chance that the sales of the product also get increases if the sales get increases, then the revenue also get increases.
Reduce the cost of acquiring new customers: - As you all might have known that attracting the new customer is much heard process and it requires to spend a lot of money. Suppose you have successfully attracted the new customer but to make them the loyal consumer is more difficult. We could not make the loyal customer because there are so many new products coming into the market. So, it is necessary to keep over new consumer and the old consumer at the arm’s length we should keep on updating on over new products that we have launched. It is costly to keep on updating about over products to reduce this cost the beast way is the internet marketing.
Let’s take an example: - In this example I am going to tell about the restaurant. To attract the new costume to the restaurant you need to keep so many discounts on the food items, and we cannot be shore that the new customer will comer to the restaurant. If you will invite a youtuber who have the descent subscribers and with a good views for his videos. If he is having the more views, then we can assume that he is having the good truest in the people. You can invite him to your restaurant and ask him to give the reviews about the food quality and the taste. By this with the less cost we can acquire the new customer.
Maintain a continuous flow of new leads: - You can expect direct sales if you have your own website which sells products. When you are running an offline company like a car dealer, however, you can use digital marketing to create leads online, which can then be taken off-line. It's also important to have a continuous lead pipeline so your sales members have enough prospective customers to deal with. Digital marketing lets you produce highly skilled leads at a fractional expense, depending on which tool you are using. As a result of your marketing strategies, you should predict increased customer walk-ins to your store too.
For example: - You're a car dealer in your showroom, selling new & used automobiles. You can run paid ads on social media or search engines as well as run lead-generating email marketing campaigns. Your market development or sales staff will then contact these leads to eventually turn them to paying customers.
Keep the customer engaged in your brand: - For any company, it just doesn't work to acquire new customers and expect him to repeat more purchases. You need to make sure that the consumer are linked to your brand or goods. To continuously interact with the consumers the digital marketing is very useful. The best medium for such campaigns is digital marketing mediums such as social media marketing. Using AdWords or Facebook / Instagram, YouTube, Google, you can run unique retargeting campaigns only for your current customers or people who were previously visitors to your website, showing them your new items, deals, as a result, your ads will be shown when browsing social media or some blogs or other websites.
Targeting: - In case of traditional marketing there is no way to determine the number and the type of people who saw your billboard. With digital marketing it is not easy to target audience based on their interest, location, behavior etc. You can create an audience based on your business model and push your ad to the right consumers.
Measurable results: - Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales. This will make you understand what is the present situation and how you to act I the future.
The main objective to this topic is that as long as we have the internet the internet marketing works. So we can say that the internet marketing has a nice future scope. In this present condition we are so used to the internet.
Good and helpful information
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